What drives culture today? How can we detect signals of change, follow emerging patterns, and anticipate what is still in formation?
These are some of the key questions at the heart of RE: TREND – Culture in Motion, the III International Colloquium on Culture Management and Trend Studies, this year hosted by ICNOVA/iNOVA Media Lab in collaboration with CEAUL/Trends and Culture Management Lab.
More than just an academic event, RE: TREND is a space for critical and creative exploration, bringing together students, early-career researchers, and cultural practitioners to reflect on culture in constant motion.In a world shaped by digital acceleration, media convergence, and evolving cultural practices, the colloquium invites participants to share ideas, methods, and experiences that help us analyse current trends, challenge prevailing narratives, and anticipate the transformations ahead.
We welcome abstracts (250 – 300 words) for short presentations (10 minutes) on that engage with one or more of the following areas, but not limited to:
- Living Intelligence & Algorithmic Cultures
- Culture in Beta: Labs, Prototypes and Experiments
- Trendspotting, Semiotics and Brand Strategies
- Narrative Futures and Sociocultural Anticipation
- Datafied Culture and Inclusive Innovation
- Fandoms, Microcultures and Participatory Trends
- Trend Methodologies and Applied Research
- Cool concept, coolhunting and Creative Industries
- Creative and Innovation for Education
- Cultural Analysis for Strategy
- Fashion, Culture and Trends
- Trends-based Design and UX
- Communication, New Media and Trends
- AI and Trend Research
- Futures, Foresight and Trends
Presentations may take the form of communications and can be delivered in either English or Portuguese. No papers are required. Submissions will be peer-reviewed.