The III Trends and Culture Management Colloquium is proud to welcome Jorge Rodríguez Nieto as our keynote speaker. The talk wil take place online, on November 22, at 10h15 (Lisbon time).
About the keynote
With his extensive expertise in innovation, organizational culture, and service design, Jorge will explore Nanotrends: Liquidity, Speed and Hyperlocal Cultures – examining how hyperlocal and community-specific trends are accelerating and transforming society in our increasingly liquid times. Through a systemic lens, he will reveal how we can map and monitor these micro-movements using observatories and emerging technologies, while discussing their profound role in creating and reshaping contemporary culture. His unique perspective as both practitioner and researcher makes him the ideal guide for understanding how the smallest cultural shifts can generate the biggest societal transformations.
About the speaker
Jorge Rodríguez Nieto is a consultant, academic, and entrepreneur with 20+ years of experience in innovation, organizational culture, and service design. He’s a founding partner of Los Rethinkers and has worked with major clients including Deloitte, PWC, and Sony Pictures Entertainment on transformative projects ranging from combating social isolation to trend research. Academically, he holds degrees in Fine Arts and Cultural Management, is pursuing a PhD at the University of Lisbon, and teaches at multiple institutions including Berlin School of Business and Innovation. He has directed master’s programs at Elisava and collaborated with universities across Europe and the United States of America. As an entrepreneur, he founded La Innovation Kitchen and initiatives like Barcelona Design Thinking Week. He’s currently writing a book on innovation methodologies based on over 65 global projects.