Program

Schedule	Room	Session Name	Presentations (titles and authors)
10:00 – 10:15	🔗	Welcome & Opening Session	Organising Committee
10:15 – 11:30	🔗	Keynote Session	Nanotrends: Liquidity, Speed & Hyperlocal Culture – Jorge Rodríguez Nieto
session #1 11:30 – 12:45	🔗	Global Flows: Moving Cultures, Shifting Ecologies	• When Culture Moves: Cultural Motion and the Global Commodification of Indian Practices — Archisha Mazumdar, Krishnapriya TK • Indigenous Wellness Trends: Mediated Representations of Ayurveda in India — Subin Paul • The Cry of the Whales: Sociosemiotic Analysis of More-than-Human Agency in Platformized Climate Activism — Beatriz de Urquijo Isoard • Macrotendências e Política: Compreender a Representação LGBTQIA+ no Policymaking — João Miguel Abreu Miranda
session #2 14:00 – 15:15	🔗	The Algorithmic Turn: AI, Media and Creative Futures	• Reading the Algorithmic Zeitgeist: Trend Studies as a Compass for the AI–Journalism Nexus — Ana Marta M. Flores • Powerful Storytelling in the AI Era — Gemma Vallet • AI-Generated Cinema and the Future of Cultural Criticism — Sofía Alvarez Salas Trends on Websummit 2025 — Illa Branco
session #3 15:15 – 16:30	🔗	Tradition Reloaded: Craft, Heritage & Future Imaginaries	• Tradition and emergent technologies: AI’s Role in Contemporary Arts & Crafts — André Matos • Between Tradition and Transformation: Media in Bhutan and the Negotiation of Global Trends — Szymon Zylinski • Futourism em Portugal: Vanguarda, Culpa ou Negócio de Branding Cultural? — Manuel Pinto Grunfeld
session #4 16:45 – 18:00	🔗	Embodied Styles: Fashion, Identity & Semiotic Codes	• Vestuário esportivo como mídia: atletas-ícones na construção estética do tênis feminino — Thaissa Schneider • Práticas culturais e indivíduos modernos: relações entre consumo e identidade LGBTI+ — Nicolas Santos Nunes • James Bond – 007 a Marca que nunca passa de Moda — Filipa Moreira • Tendências e Humanidades Digitais: Novos Caminhos da Moda com Inteligência Artificial e Simulação 3D — Macivaldo Santana dos Santos
session #5A* 18:00 – 19:15	🔗	Strategic Trends: Organizations, Innovation & Performance	• Challenges and Strategies for Implementing Trend Methodologies in Organizations — Juliano Lira Guzzo, Romário Vieira Souza • Integrating Strategic Foresight into Technology Roadmapping — Wilson Silva Prata, Juliano Lira Guzzo • The fall of Trend Reports as a strategic instrument of cultural analysis and communication — Nelson Pinheiro Gomes • Tech Keynotes as Performative Spaces: Mapping the Spectacle-Driven Diffusion of Innovations — Suzana Cohen
session #5B* 18:00 – 19:15	🔗	Decolonial Sensibilities: Fandoms, Feelings & Futures	• Tensões entre a perspectiva decolonial indígena e o conceito de “novo” na moda e nos estudos de tendências — Miruna Raimundi de Gois, Daniela Novelli • Singing the Sensitive in the Age of Algorithms: Building Laufey’s Fandom Through Streaming Platforms — Fátima Meléndez Gómez • Forever Twilight in Forks: Vinte Anos de Fandom e Cultura Participativa — Susana Samagaia Garcia da Silva
session #5C* 18:00 – 19:15	🔗	Politics of Style: Futures, Masculinities & Belonging	• From Metrosexual to Mainstream: The Evolution of Male Grooming Advertising in Indian Media — Twinkle Soni • From climate misinformation to futures literacy: rethinking communication in the age of cultural uncertainty — Tamara Natale de Moraes • O Interior como propulsor de Futuros Possíveis — Aline Moreira Monçores, Claudia Alquezar Facca
session #6 19:15 – 20:30	🔗	Platformed Rhetorics: Stories, Signals & Semiotics	• Narrative-Based, Multidirectional Trends — Claire Haas • Mirrored rhetoric and cyclical monologues: Social media, trends, and algorithmic structuring of online messages — Julianna Kirschner • Cultural tension as a semiotic unit: contributions to a cultural epistemology of trends — William Cantú • Contribuições semióticas para o estudo das relações entre consumo e tendências — Matheus da Silva Duarte